Why Consistency Matters: Developing and Maintaining Brand Identity Through Video Content
Featuring BRAND Mini Session with Edelweiss Marketing
Raise your hand if you’re tired of hearing, “You have to be consistent on social media”.
If you’re anything like me, you know that it’s easier said than done.
Yet, it’s true—consistency is important, and it can truly help you grow your business and establish yourself as an expert in your industry.
Why Consistency Matters
Consistently showing up on social media gives your audience a better understanding of who you are and what you do. When they see your content, they become familiar with both your business and you as a business owner.
Every time you post on social media, you’re creating a “touch point” with your ideal clients. This will help you develop and maintain your brand identity, so that when they need your services they think of you first.
About Edelweiss Marketing
Rosalind Toews, the owner of Edelweiss Marketing, is an independent brand messaging consultant, marketing strategist and copywriter who helps small business owners and corporate marketing teams define their brand voice, communicate with clarity and connect with customers.
She uses social media to educate small business owners, find clients, and grow her community. On her Instagram page, you’ll find a range of relatable memes, tips and tricks, and more!
I recently had the joy of working with Rosalind in a mini session, to help her create a library of B-roll content for her business.
Take a look at some of the content she was able to create for her social media:
How B-roll Footage Helps You Stay Consistent
When you need to plan the concept, coordinate your outfit, set up your camera, and edit the footage, finding time to film content that you’re confident in can be difficult.
Choosing to be consistent on social media can be hard—especially when you want to feel good about the content you’re putting out. It can be challenging to find a balance between quality and quantity.
I often talk to business owners who want to be consistent—but they want to also be putting out quality content.
When Rosalind contacted me to book her mini session, she said “One of my goals this year is investing more in developing my own brand, and I feel like having professional video and photo will help me feel more confident showing up online. Because I’m an independent, I’m really selling myself — so I need to show the face behind the name to connect with people.”
In our mini shoot, we were able to capture lots of B-roll footage that she can confidently use again and again. That’s exactly what she did! Since then, she’s been able to take the B-roll footage we captured, and use it again, and again, and again! (I look forward to seeing how else she uses the content!)
Working With a Professional Videographer Can Help You Show Up Consistently
After our shoot, Rosalind said, “Before working with A List Studio, I struggled to find the time to DIY film my own brand content. The content I did manage to capture was inconsistent and didn’t reflect the brand I wanted to portray to the world.”
If you’re in the Calgary area and ready to take your business to the next level, contact me today. I can’t wait for you to get in touch! Let’s share your story in a professional way that resonates with your target market.
