Using Videography to Bring Brand Identity to Life: Bird Construction Onboarding Video
When Bird Construction reached out for a new video project to welcome their newest team members, the objective was clear: to create an engaging and informative onboarding experience that perfectly reflects their brand identity.
With a rich history dating back to 1920 and a commitment to excellence, Bird Construction needed a video that showcased core values and set the stage for new hires to feel confident and inspired.
Bird Construction’s brand identity is built on clarity, reliability, innovation, and collaboration. From our initial conversations, it was clear that the company’s dedication to these values needed to shine through in the video. They wanted to ensure that new hires would not only understand but also feel connected to the company’s culture from their very first day.
How a Clear Brand Identity Made the Videography Process Seamless
Creating a video for new hires requires a precise and thoughtful approach. Thankfully, Bird Construction’s clear vision made this process smooth and efficient. Our mission was to craft a video that would be shown on a new hire’s first day during onboarding orientation. We wanted to ignite enthusiasm and pride, showcasing Bird Construction as a place where greatness grows. To achieve this, we incorporated real stories and insights from employees across various positions and demographics, along with messages from people in leadership positions.
Check Out the Final Project
The video was designed to be both informative and engaging. We featured employees sharing their personal experiences, highlighting the company’s focus on safety, collaboration, and career growth. The goal was to make new hires feel welcomed and valued, setting a positive tone for their journey with Bird Construction.
The video not only introduces new hires to the company’s values and culture but also provides a glimpse into the supportive and dynamic work environment they are joining. It’s a testament to what can be achieved when a company’s brand identity is clearly defined and effectively portrayed through video.
It’s always exciting to hear back from a client, and the feedback from Bird Construction was overwhelmingly positive. They praised the streamlined process and clear expectations throughout, and they appreciated the way the video captured the essence of their workplace.
Do You Want to Create Something Meaningful for Your Business?
If you’re looking to create a video that truly reflects your brand and engages your audience, I’m here to help.
Whether you need an onboarding video, a brand story, or any other type of corporate video, I work closely with you to bring your vision to life. Connect me today to discuss how we can create something extraordinary.
