How to Use Video Marketing to Get More Clients

Wondering how to use video marketing to get more clients? What do you do when your business offers incredible services but people don’t quite know what you do?

You turn to a brand videographer.

This is exactly what the amazing team at  Salveo Mortgage did.

Salveo Mortgage offers expert advice and services for people who are looking to buy a home. They provide their clients with insight and guidance that empowers them to make educated decisions, feel confident, and have more time to spend with their family and friends.

With many misunderstandings around mortgage brokers, Salveo Mortgage wanted to offer more insight into who they are, what they do, and how they can help people find their new homes.

Rather than turning to a bank, Salveo Mortgage takes a more personable approach and is your go-to place for all mortgage-related questions and inquiries if you’re in Alberta or BC.

How did working with a brand videographer help Salveo Mortgage?

Salveo Mortgage and I created a brand video that offers more information on their business in a more personal way than just text.

The video provided a clear and concise explanation of who they are, what they do, how they do it, the benefits they offer, the process involved in getting a mortgage broker, and more.

It conveyed their message to potential clients quickly and visually making it easier for people to understand their services.

By using video marketing to get more clients, Salveo Mortgage is able to connect with their new clients and clear up any misunderstandings that someone may have about mortgage brokers. This approach enables them to establish better connections and serve their clients more effectively.

Salveo Mortgage could use their video in paid social ads to hook in new clients, and on their website to share more about the business. Their brand film will be a useful tool for years to come in their business.

Being financial professionals, Salveo Mortgage understood the significance of creating a polished and straightforward video that could establish trust with their audience.

Are you ready to use video marketing to get more clients?

If you're looking to expand your business's reach with compelling educational content, working with a brand videographer can be a game-changer! They have the skills to use visual storytelling effectively while delivering high-quality content that can take your brand to the next level.

When you decide to create video content for your business, it's important to ask yourself "why?". This will give you a clear idea of what your content should look like and where you should share it.

Different content serves different needs. Sometimes I work with brands to create content with no audio for headers on their websites, and sometimes I work with brands to create elaborate videos that answer their most common questions. Determining your “why” will guide what you need. 

The next step would be to pick a videographer and a package from them. (Spoiler: I’m a brand videographer with a variety of amazing packages that will help your business!). When considering what package is best for you, don’t forget to consider your why. 

Once you’ve chosen your brand videographer and the package that best suits you, you can confirm with the videographer! This is going to look different for every brand videographer, depending on how they work.

For me, one of the first steps is that I’ll send you a questionnaire to learn more about you and to better determine your why.

With Salveo Mortgage, I learned that they wanted to share who they are and what they do, rather than focusing on sharing a specific client story or something else. Make sure to take the time on your questionnaire! It’s going to impact your end result. Once that’s done, you’ll iron out all the details with your videographer, shoot your footage, they’ll edit the content, and then TA-DA you’ll have your video(s).

Not sure if a video marketing to get more clients is right for your business? Consider these questions.

I know that it can be hard to know what’s right for your business, so if you’re still in the consideration phase, then I encourage you to ask yourself the following:

• Where could I benefit from having video content?

• What type of video content from other businesses has impacted me?

• How could video help grow my brand awareness?

• Are there certain questions I answer often that I could put in a video to direct people to?

When in doubt, reach out to me!

I’d be happy to talk more about your business and how I might be able to help. 

I love what I do, and I love helping other business owners in Calgary create content that helps them share their story and they’re proud to share online.

If you’re looking for a Calgary videographer, I’d love to get in touch! I specialize in brand videography, please shoot me a message with any questions you have, or just to say hi!