Do You Need a Promotional Video For Your Product or Service?

If you are launching a new product or service, you may be wondering if creating a promotional video would be a smart marketing move. Today, I'm walking you through a promotional video we created for Stuuph to help you decide if this service is right for you!

What if you had a product or service that helped people? What if you knew that your product or service could make a difference but just needed a little explaining?

Imagine if there was a way to professionally communicate your business to your target market in a way that was fun and engaging.

A promotional video allows businesses to showcase their product or service in a visually compelling and entertaining way, which can capture the attention of potential customers.

This is exactly what Stuuph was able to do with their promotional video.

All About Stuuph

Stuuph is an app that solves the daily struggles that real estate agents are facing by helping them conduct their day-to-day operations on one platform.

The founders of Stuuph recognize that both buyers and sellers can struggle to find a real estate agent that is a good match. The app provides an opportunity for users to get to know the agents before reaching out.

Stuuph was founded to help people who are looking to buy or sell connect with real estate agents in convenient ways, while also providing real estate agents with useful tools to help them conduct business more effectively.

The business started as a means to solve the daily struggles that real agents are facing by having to use several different applications to conduct their day-to-day operations. Furthermore, this app allows more visibility for all agents and not only those working for a brokerage.

As for buyers and sellers, finding the right fit can be hard. The app allows users to get to know the agents prior to reaching out to them. This first step reinforces agent-buyers/sellers’ relationships.

In the video they say that Stuuph is a, “social media network, online marketplace, AI-powered tool – basically a lifesaver for real estate agents who are very business, short on time, but big on ambition.”

How does a on-brand promotional video help Stuuph?

As an app, Stuuph has a LOT of really helpful features for real estate agents, buyers, and sellers. Through a promotional video, Stuuph is able to communicate the benefits of their app like:

• Their call-out feature that helps real estate agents connect with clients or potential clients

• Document handling capability that provides real estate agents with easy ways to manage all their document and agreements

• The profile features that acts as a real estate agent’s own personal website

Through a video, Stuuph is able to quickly and clearly communicate how each of these features offers value to real estate agents in an entertaining way.

They were able to showcase the personality of the brand, speak to their client’s pain points, and really build trust and rapport with a potential client.

This type of information is easier to communicate in video format because you’re able to touch on the most important points, and really draw your audience in. When content is just written on a website, you risk your target market missing key information, losing interest, or not fully understanding the app. By using videos to explain their products or services, businesses can provide a better understanding of what they offer, which can lead to increased sales and customer satisfaction.

Their promotional video is also a vital tool in spreading awareness about their app for investment purposes. They’re able to show this video to a potential investor to build rapport and answer questions that an investor may have. Stuuph is able to reach their target market, build rapport with potential users and investors, and start growing their brand awareness through this video in ways that written content and photos can’t do.

How might a promotional video help your business?

A promotional video can help you address your target market’s pain points, build rapport, and answer common questions. Through a video, you’re able to express the tone and personality of your brand in a unique way that written content doesn’t allow.

Creating professional content for your business can elevate your brand and get you noticed. With the rise of video marketing, businesses that invest in promotional videos can set themselves apart from their competitors and stay relevant in an increasingly digital world.

Learn more about my brand videography and video content creation packages.

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