Why You Should Hire a Brand Videographer Instead of a Video Production Company for Your Business
Wondering if you should hire a brand videographer or a video product company for your business? If you’re a business owner, you know that there are always things that need to be done in order to run a smooth operation.
You may need to order inventory, contact clients, pay bills, hire employees, post on social media, update your website, add new services to your menu, and the list goes on.
One thing that may be on your list is “make video content.”
If this is on your list, and you’re not sure where to start, I assure you you’re in the right place.
Creating video content can feel overwhelming, and it can be challenging to make it a priority when there are so many things that also need to get done.
When you hire a brand videographer, you can find confidence in knowing that it’s my job to make the brand video process as smooth as possible.
What does a brand videographer do?
As a brand videographer, I help you by creating video content that is curated to your brand, and I do this in an intentional and guided way.
But it’s so much more than “just creating a video.” I look deeper at your needs. I help you create a strategy that will ensure that your video is going to offer the most value to your business. I pay attention to the small details like body language and tone of voice to help you to look and sound your best in front of the camera.
You’re (most likely) not a professional performer, so I take that into consideration when working with you. Through my experience, I’ve had the amazing opportunity to learn how to coach clients so that they’re comfortable on camera.
I know that it can be nerve-wracking to hire a brand videographer and sit in front of a camera to talk about your business, but with the right videographer, the process can be made fun and effortless, resulting in a high-quality video that showcases your brand in the best possible light. Specializing in brand videography, I collaborate with brand owners to create powerful videos that best represents their brand.
How is this different than working with a video production company?
If you’re a brand owner looking into video content, you’re most likely going to see two types of businesses. You’ll see “brand videographer” and “video production companies.”
When you work with a video production company—you’re working with a team whose main goal is to produce a video for your brand, but when you hire a brand videographer, you’re working with someone whose main goal is to collab with you to create branded content.
One way that I like to view it is that a video production company is more of a big production, while a brand videographer is more of an involved experience. A company is going to have a variety of people working on your project who are offering insight, creating your pieces, and producing your video.
As a brand videographer, I’m often a one-woman show and it’s my goal to work with you to create content that captures the essence of your brand. A video production company can help you create a killer video, but they’re not going to be your best route if you’re interested in guidance in what you want that to look like.
Both routes can create you content for your brand—it all depends on what you’re looking for.
Things to consider when thinking about your branded video content:
When you’re thinking about your video content, there are a few things I recommend asking yourself:
What are the goals of your content?
How involved do you want to be in the project?
Do you prefer someone to take over, or do you prefer to have a collaborative approach?
Answering these questions will help you determine what route is best for you and your business.
When is a brand videographer right for you?
If you’re ready to create branded video content for your business that captures your story and helps grow your reach, then it may be time to hire a brand videographer.
If you’re committed to setting time aside to communicate your vision, create a plan, and film content, then please reach out.
I’m eager to help you elevate your business by creating content that is true to your brand.
Ready to get started?
It’s time to cross “make more video content” off your list. Learn more about my brand videography and video content creation packages.
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