Trying to Attract your Ideal Clients? Here’s How a Brand Video Can Help!

Today, I am featuring a brand video created for one of my favourite small businesses in Calgary: Boulevard Home! This brand video is a great example of how you can use video content to attract your ideal clients and show off your products or services in an engaging way.

Danielle, the founder of Boulevard Home, opens her brand video with this line:

“If you’re anything like me, you know home is more than just four walls. It’s where we gather, break bread, share laughter, and tears. It’s our happy place and our safe space. Our refuge.”

What a perfect way to instantly connect with your ideal client.

As a business owner, you know who you’re trying to reach. A brand video gives you an opportunity to speak directly to your ideal client in a way that draws them in and helps them feel excited about partnering with your business.

“I founded Boulevard Home because I believe we should all love where we live. Our homes should be as curated as our memories, a reflection of who we are and how we live.”

Anyone who Danielle would want to work with is going to hear this line and see the beautiful imagery, attracting the people she wants to work with.

How do you talk to your ideal client?

A brand video allows you to curate your message to attract your ideal clients in a personable way that is more attention grabbing than text. It can help you showcase your unique style and tone of voice, give potential clients an insight into who you are as a business, and ensure that you attract your ideal clients, so that the people you’re trying to reach understand what you offer.

It also helps create personal relationships with clients: when they hear from the founder directly, it can be much more persuasive than reading. You can state the unique qualities of your business, the benefits it provides and why you believe in what you do.

Overall, a brand video gives clients an intimate look into who you are and what makes you different from competitors. It helps to build trust with potential customers, so that they feel comfortable working with you.

When you know exactly who you’re trying to reach, you’re able to create a script and use visuals that align with your message to attract your ideal clients.

We’re all visual people.

We like to see things that we relate to, and a video is the perfect way to communicate your brand in a way that is true to you.

In the questionnaire that I sent Danielle, she wrote that her services are for people who “want a beautiful space that they feel ‘at home’ in and a special place to make lasting memories.” Based on her script, I’m confident that her ideal client is going to relate to her video and appreciate everything she says.

How does a brand video help you attract your ideal clients?

We all know there’s a difference between talking to your ideal client and connecting with them.

A video is a perfect way to showcase who you are and what you do in your business.

I love what Danielle wrote in her questionnaire. She said that when people watch the video, she wants to them to “get a peek into who I am as a designer/ business owner and individual.”

That’s exactly what a branded video does! It gives your ideal client a glimpse of who you are. It is also an opportunity to connect on an emotional level with your viewers and build trust.

When you watch a well-crafted video that shows you the person behind the business, you accelerate that know-like-trust factor even deeper with your ideal clients.

Ready to create a brand video to attract your ideal clients?

It doesn’t matter if you’re an interior design business, a real estate agent, a salon, or another business. All businesses have an ideal audience, and all businesses need to reach their audience to grow.

With a branded video, you can speak to and attract your ideal clients. Let your audience get to know you and your team, showcase the services or products that you offer, and build trust.

Once a viewer has watched your video, they will have a better understanding of what your business is all about and why they should work with you. Plus, it’s so much easier for them to remember visuals than words!

If you’re a business in the Calgary area that is looking to grow, reach out to learn more about how I can help you grow your business and attract your ideal clients.