5 Tips to Help You to Prepare for Your Brand Videography Session
Whether you’ve booked a brand video session for your business, or you’re ready to book and want to be proactive, you’re excited. I love that! You want to have great video content to help tell your story, visually appeal to your audience and level up your digital presence.
But before we get ahead of ourselves, it’s crucial to understand that successful brand videography starts with a clear understanding of two key questions: Who are you talking to/serving, and what does your brand stand for? These answers will shape how we approach your content to ensure that your video resonates deeply with your target audience.
Don’t worry, you don’t have to do this preparation alone.
Before the shoot, we work together to make sure we are on the same page for your brand’s vision. To achieve this, it’s essential to first identify who you are speaking to and what your brand truly represents.
You can expect to receive a branding questionnaire for you to fill out to help me learn more about you and dive deep into your brand’s identity. This will help me discover your ‘why’, define who you want to serve, identify your target market, and clarify what your business values are. These elements are the foundation of your brand video, ensuring it speaks directly to your audience and aligns with what you stand for.
Don’t rush through this questionnaire. Take the time to thoughtfully reflect on how you want to portray your business. The more effort you put into understanding and refining your answers, the stronger your video will be. Instead of viewing this as just a routine task, see it as a valuable opportunity to sharpen your brand’s communication and refine how you present your business.
We will also have a brainstorming call where I’ll present you with ideas for your video project based on the answers you gave me in your questionnaire.
After all the thoughtful work we’ve done to pinpoint your vision, there are a few more things you can do to ensure you’re fully prepared for the shoot day:
Have all your props organized ahead of time.
Props are an essential part of your brand story, helping to create a visual narrative that resonates with your audience. When selecting props, think about what truly represents your daily workflow and brand. Consider items that are naturally part of your environment—your laptop, a favorite coffee mug, a planner, or a notebook. These personal touches not only add authenticity but also help convey your brand’s personality.
If you’re unsure whether to bring something, it’s always better to have it on hand. We can decide together what fits best during the shoot.
Props that align with your brand colors or have a special meaning to you can make your video more impactful, subtly reinforcing your brand identity while making the content feel more relatable and true to your story.
Work with your team.
If you’re bringing your team along or have other people in the video, make sure you prepare them for what they will be doing.
Take some time to communicate the vision to your team—this not only helps them understand what to expect, but it also clarifies your own goals and messaging as you articulate them out loud. Let them know the overall story we’re aiming to tell and how their participation contributes to the bigger picture.
Reassure them that it’s perfectly normal to feel a bit nervous, but remind them that this is going to be a fun and collaborative experience. Our goal is for everyone on set to feel comfortable, relaxed, and ready to showcase the best of your brand.
Have a few wardrobe options.
Especially if we’re meeting at a studio, bring a few different outfits for us to play with to see what looks best with the chosen background, with the lighting and how you feel that day.
Consider your brand colors when selecting your wardrobe, think about what outfits will resonate best with your target audience—whether it’s casual and approachable or polished and professional.
Your clothing isn’t just about looking good on camera; it’s a powerful tool for communicating your brand’s message and values to your viewers.
All in the details.
You don’t have to get your hair and makeup professionally done, but being camera-ready is important to make sure you are happy with how you present yourself on camera when you see the final version.
This means taking care of small details, like having your nails painted or neatly trimmed and controlling any flyaways.
If we’re going to spend so much time perfecting your brand for this video, it’s important that you feel confident that you’re putting your best face forward.
We want you to look and feel natural, so you can feel your best and truly shine on camera.
Go over the outline of your video.
Memorizing a script isn’t necessary, it can sometimes make the video feel less authentic, but having a general idea of what you’re going to say and do are key. Go over the notes we talked about during our call and make quick notes about the key messages you want to portray in the video.
It’s completely normal to feel nervous, even if you don’t feel it now, those nerves might kick in on the day of the shoot. The more prepared you are with what you want to say, the more confident you’ll feel. Try practicing in front of a mirror, and experiment with different ways of expressing your ideas.
The more comfortable you are with the content, the more natural and engaging you’ll be on camera.
Bonus: Don’t be stressed!
We have done all the heavy lifting ahead of the shoot so there is nothing to be worried about going into the day. Get a night of good sleep, have a nutritious meal, grab your favourite coffee and let’s crush it together!
You are your business and you should just be able to show up naturally as yourself to really showcase the personality behind the brand.
If you have any questions about the shoot preparation or want to learn more about the different packages I offer, send me a message!
